My name is Jonna Heinonen. I`m 40 years old entrepreneur, mother of a little boy and passionate garden digger. I started my career as an entrepreneur over twelve years ago as a graduate sport instructor when I put up my first one-woman company. I worked as a fitness coach and helped people to get fit and feel physically better. Soon I realized how much more important was to focus on mental health and I started to study more about that. I became more and more hungry for knowledge and went to university where I graduated as a Master of health Science and clinical nutritionist. I continued my career as an expert of health and continued growing my company. I wrote books, lectured all over the country and shared my expertise with other big companies in health industry. As the hours in my days became more and more limited, the passion in my expertise started to fade. Then I started to expect my baby.
While expecting I had time to think about what I really wanted out of my life and my career. It was clear that I wouldn`t give up been as a self-employed woman and I still want to help people to feel well. Then my well forgotten passion kicked in. I had once worked as a wilderness guide and spent countless days and nights in the nature. Nature and camping were a big part of my life when I was younger but was completely forgotten with age and all the hurry which came with it. The longing for nature grew strong after years of studying and growing my expertise. Then my newest company in luxury camping was born. Now I`m building a luxury tent village, renting tents to other entrepreneurs and developing a mobile luxury tent village on wheels. In addition I got my passion back.
All this work in many business areas is made possible via entrepreneurship. The possibilities are endless and that is something that I would never give up.